Astoria is a brand created by significant OEM suppliers in Taiwan to compete on the European and US markets. The products will often be in competition with similar models, also manufactured by the same OEM companies. The brand is therefore designed to differentiate between the different market offerings and to add more weight to excellent technology which would otherwise be dismissed as “no-name”.
DNgroup was commissioned to develop an elegant and powerful identity for Astoria Networks. The identity had to signal technological knowledge and user adapted solutions, while containing hints from both the Asian and European cultures.
To work closely with the client’s marketing staff to built up brand credibility on a Red Ocean overcrowded market.