Let’s Play a Game…

Starting a new Business Unit is no easy task. To help define targets, test some strategies and to weld the new BU team together, ZyXEL brought in DNgroup. Using the strategic game “Breakaway” DNgroup led a strategic workshop to get to grips within the basic ideas of the new Business Unit, its focus and the kind of products to be developed.

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Brief

Help build up consensus and internal communication within the Business Unit and assist in strengthening communication as production staff, admin and marketing personnel develop ideas together.

Solution

Using the strategic game “Breakaway” DN led a strategic workshop to get to grips within the basic ideas of the new Business Unit, its focus and the kind of products to be developed.

Services / tools used

Brainstorm     Research