Leading Danish forklift manufacturer DanTruck has in collaboration with DNgroup designed a new line of high capacity forklifts.
The minimalist, high quality forklift truck has a very characteristic horizontal line showing on both main body and counterbalance. Strong parallels can be drawn to the car industry, with a Scandinavian, yet strong and bold design.
In designing the logo for this new series of environmentally friendly trucks the focus has been on communicating; power, intelligence and environmentally friendliness. A main goal was to develop a logo which could not only be used on printed and digital media, but also could be integrated in the casting operation.