Corporate Identity in Reverse Order

Due to GMV’s growing export markets they needed a new visual identity in order to send the right signals the customers and re-sellers in both EU and the US. One of the challenges was to make the new identity fit “on top” of the already existing sub-brand product logos.


Design a new corporate identity that can function as the main visual identity for a number of already existing product sub-brand logos. The new identity must signal trust, GMV being a international company and intelligent solutions.


We designed the existing product parallelograms into the new corporate logo in set of four. That ties the link to the sub-brands and also the sets of four makes them look like a stylistic kind of windows (great because the company produces window robots).