The Jean Yuan concept

Consumers in China are particularly conscious about the quality of their food. Scandals about toxic ingredients have made people wary of prepared foods in general. For any new brand it is critical to be seen as using pure raw materials and totally hygienic processes. On this basis of healthy food products, the Jean Yuan concept is introducing recipes from around the world to the Chinese market: French nougat, Italian ice cream and western style cookies.

A stamp of excellence

For the new Jean Yuan brand of specialty food in China, DNgroup has created a strikingly simple Corporate Brand Identity [CBI]. To underline the healthy aspect of the products and communicate the values of Jean Yuan, DNgroup has designed an easy-to-read graphic monogram in both Latin alphabet and Chinese characters. The red ideogram appears like a chop – a stamp of excellence.